How Interior Designers Can Use Video to Attract Dream Clients
For luxury designers, clients aren’t just investing in a space. They are investing in an experience, a feeling, a lifestyle - they are investing in the story you are telling. For us at Tripp Films, it’s not only about pretty imagery. It’s about telling stories that foster connection and trust between a brand and their clients. It’s about showcasing the experience of working with them, not just the final product. We believe in the power of storytelling and we believe that an intentionally and beautifully-crafted film is the perfect mode for it.
Using Storytelling to Resonate with Your Audience
The purpose of using video in your brand is to be able to go beyond what a static image can provide. This is the opportunity to emphasize experience in addition to the aesthetics. How do you want your clients to feel both during the process and at the end? What sort of journey do you want to take them on? How does your work help them visualize the life they want to live? How are you able to serve these clients? These are among many questions that we explore together and then translate through the lens of storytelling.
Why It’s Important to Invest in High Quality Video Content
I dive into this in my last blog post, Why Every Designer Needs a Branded Film, but here are the highlights. A cinematic and thoughtfully-produced Branded Film elevates your brand above the content creator running around with iPhone. Yes, you can thoughtfully tell stories through curated iPhone content, and there is a place for that. But when it comes to capturing the heart and soul of your business, beautiful imagery and intentional messaging is key. Your film should reflect the quality of your luxury brand.
Types of Videos to Use for Your Interior Design Brand
Branded Film: A polished, story-driven film that introduces your philosophy, process, and personality.
Home Tour Films: Cinematic walkthroughs of finished spaces with on-camera narration or voiceover.
Educational Films: Establish yourself as an expert in the field by providing valuable tips and how-to’s.
Short Documentary Films: Dedicated to a particular story within your brand, this film can be used to introduce a new brand partnership, product line or collaboration.
Where to Use These Videos to Attract the Right Clients
Website Homepage: First impression = huge impact.
Instagram Reels, Stories & Highlights: Connect with your clients where they’re at.
YouTube: Long-form storytelling and searchable content - YouTube is the second largest search engine!
Pitch Decks/Proposals: Elevates your brand and builds trust.
Email Newsletters: Cultivate community and foster connection with storytelling.
While “video content” is buzz word (or phrase) and labeled a social media trend year after year, my proposal to you is to create it with intentionality and to use it strategically. Obviously after reading this post, you know that I believe the best way to do that is through storytelling. Your video content should work for you year after year.
Ready to create a film that attracts the kind of clients you dream of working with? Let’s tell your story.