What to Wear for Your Branded Film

One of the top questions I get when people book a Branded Film is, "what do I wear?" Picking the right outfit to represent you on film can be a daunting task for many small business owners. There's no need to worry though! I've teamed up with Ashley Kahn, Wardrobe Stylist to share some tips to help you pick out the perfect outfit for your film. I have plenty of experience to know what looks good on camera and what to avoid, and Ashley is a genius in styling and personal fashion, so we've got you covered with these four pointers!

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Photo by Stephanie Quates

1. Wear Clothing That Matches Your Brand

Take out a notepad and pen and write down all the words that describe your brand. What words describe you as business owner? What impression do you want to give your potential clients? Is it that you are professional, laid back, fashion forward, approachable, organized, bright and colorful, etc.? Now consider your everyday work setting. The image you portray with your clothing also has to be functional and appropriate for the kind of work you do. For example, a leather worker featuring her craft in her branded film may want to look professional, but also doesn't want to be wearing a suit while she works. Professional and any other adjective needs to be relative to your profession. With these words and your work place in mind, think about your personal style, your branding, and what outfit will best represent both. 

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2. Clothing to Avoid

While picking out an outfit for your Branded Film, you want to be aware of anything that might distract the viewer from what you are doing or saying. Your outfit should compliment everything else in the film, so that your audience is completely immersed in your story. Try to avoid the following:

  • Busy prints. Thin stripes, small polka dots, and tight plaids can sometimes create unpleasant and weird effects on camera.
  • Any clothing with text. The viewer will be reading your shirt rather than listening to your story.
  • Anything with a logo. This violates trademark law, but also this film is to show off YOUR business, not give free advertising to other brands.
  • Neon. Again, neon colors can have weird effects on camera.

3. Focus on the Details

No matter what your brand is, whether laid back or glamorous, you still need to look professional. Professional doesn't necessarily mean suit and tie. It just means polished, put-together, and like you dressed that way on purpose. Here are some details to focus on that will pull your look together and make even a "laid back" brand look professional. 

  • Hair & makeup. Hair and makeup doesn't have to be professional (although it is a good excuse to treat yo self!), but it should be done. Guys, comb your hair. Ladies, no thrown up hair. Don't get me wrong, you can wear it up, but just make sure it's polished. I promise, this one thing will make you feel so much more confident on camera.
  • Nails. More often than not, I'll be filming your hands at some point during your film. Believe me, this is the last thing I think about too, but there's nothing more distracting than chipped nail polish. Please, please, please make sure your nails are trimmed and manicured (guys, this is for you too). Again, doesn't need to be professional or even polished, just needs to look neat and put-together.
  • If it's not jewelry, take it off your wrist. No hair ties, apple watches, fitbits, etc. 
  • Jewelry & shoes. These are both a great way to add some personality to your outfit and add that finishing touch.
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4. Comfortable & Confident

More than anything, your clothing needs to be comfortable, because that's when your confidence in yourself and your brand will really shine through. If you are worried about a dress being too tight, a button popping open on your shirt, or are so itchy in a sweater that you can't concentrate, you won't be able to focus on what you do best -- your job. And that's what this Branded Film is actually about. To show that your business is special and unlike any other. If you feel amazing in what you are wearing, you'll feel relaxed in front of the camera. Enough to even have a great time! Have fun, be you, feel great, and others will want to join you!

If you still need a little bit more help planning your outfit, Ashley is more than willing to help! You can reach her here.

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